Intersection can help your organization set up an email marketing program that generates, manages, and nurtures inbound sales leads. This provides customers and prospects with relevant outbound email content based on their information needs at varying stages of the buying cycle.
We work with a variety of email software programs including MailChimp, HubSpot, Active Campaign, and more.
Email marketing services include:
- Content – Development and management of ongoing email content such as newsletters and campaigns.
- Lead generation – Creation of calls to action (CTAs) and forms designed to collect permission-based customer data.
- Autoresponders – Set up automated email workflows that send out relevant content based on user actions and behaviour.