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Intersection Digital

Digital Marketing Agency

Content Strategy

We can help you develop and implement a content strategy that’s relevant to YOUR business – one that connects the right content to the right person on the right channel at the right time.

Our process starts off with a content audit that helps provide important information related to:

  • Content assets – What content currently exists? What needs to be created?
  • Location – Where are your original content files? We help create an archive system that maps the location of all your existing files and helps organize all future content.
  • Publishing channels – Where is your content currently published? Do all these channels make sense? What’s missing?
  • Formats – What content formats exist i.e. documents, videos, photos, audio, presentations, etc?
  • Capacity – How much content can be created in-house? In what formats? What content creation roles needs to be outsourced?

After the audit phase we will develop a content strategy that:

  1. Defines your audiences and their information needs.
  2. Identifies the right tone and theme your content needs to embody in order for your organization  to become a trusted source of information within your industry, sector or category.
  3. Generates a list of new content ideas.
  4. Introduces content creation workflows.
  5. Assesses the best publishing channels based on your audience and business needs.
  6. Makes it easy for prospects to transition from learning from you to buying from you.

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Office

210 East 5th Avenue
Vancouver, BC, Canada
V5T 0K1

Phone

Feel like speaking with a real person? Give us a call!
—
(604) 809-0296

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