The content that you publish or that gets shared across owned, earned and paid digital channels can serve many purposes including building brand awareness, driving traffic, growing your audience, generating sales leads, and more.
There are many different types of content your organization can create across the four content formats (text, images, video, audio) – and each has its pros and cons depending on your business objectives, the publishing channel and the information expectations of your audience.
Understanding these unique dynamics is the key to a successful content creation program.
Intersection can help your organization create the following types of content:
- Blog posts
- Case studies
- Curated content
- Custom images
- E-learning course or series
- Facebook custom pages
- Online press releases