The content that you publish or that gets shared across owned, earned and paid digital channels can serve many purposes including building brand awareness, driving traffic, growing your audience, generating sales leads, and more.
There are many different content creation options for your organization across formats – text, images, video, audio – and each has its pros and cons depending on your business objectives, the publishing channel and the information expectations of your audience.
Understanding these unique dynamics is the key to a successful content strategy.
Intersection can help your organization develop manageable content creation workflows to create the following:
- Blog posts
- Case studies
- Curated content
- Custom images
- E-learning course or series
- Facebook custom pages
- Online press releases