Take control of your digital marketing by learning how to leverage the dynamics of owned, earned and paid digital media to build long term business value.
Using a straightforward approach that focuses on your business objectives and organizational capacity, our services can help you audit, plan, implement, manage and measure your digital marketing efforts.
Using a collaborative discovery process that includes research, interviews and facilitated dialogue we help you identify and understand all the important elements of your digital marketing strategy.
Some of the important areas we focus on include:
- Learning where you are today – Using a comprehensive digital audit process we assess your overall digital presence gauged against industry best practices and competitor benchmarks. We measure the effectiveness of your current digital marketing initiatives, identifying possible gaps and making recommendations for improvements.
- Developing a practical tactical plan – Our playbooks are working documents designed to guide your digital marketing implementation and management – they include a detailed breakdown of all the tactical steps required to set up the digital marketing program and an operational schedule of activities required to implement the strategy.
- Setting things up – After we establish which digital channels make the most sense for your organization, we will help you set up and optimize your accounts and applications.
- Ongoing management – If you don’t have the capacity to manage your digital marketing strategy on a day-to-day basis we can help with things like social media monitoring, content curation and publishing, marketing automation, digital marketing campaign development, analytics, reporting and more.