Like your favourite burger, a good content marketing plan is made up of a number of diverse layers. There are five elements of content strategy that need to come together to form an effective program: Audience The meat of your strategy. Great content needs to be relevant - and if it’s not designed for a specific target audience it will always be out of context. To be successful invest the time to really understand the information needs of your audience. Content The gooey, tasty information goodness that melts over your audience. If your content sucks so will your strategy. For content to be sticky make sure it’s always … [Read more...]
4 questions to ask before building an app
Should your organization invest in the development of a mobile app? Well, of course, the answer to that question is "It depends". There are a number of myths about mobile apps that can point marketing leaders to the conclusion that apps are a sure-fire way to connect with customers and ramp up engagement. Not so fast. Apps are no different than any other area of business when it comes to stories of their success - there are far fewer stars than dogs. Avoid getting mesmerized by shiny object syndrome and look at mobile apps for what they are, a tool to help you achieve your business goals. To get you started, here are a few … [Read more...]
Blog Commenting Guide
When done properly, leaving comments on other people's blogs can be an effective way for bloggers to build relationships, increase brand awareness and grow readership. This infographic was inspired by The Ultimate Guide to Leaving Comments on Blogs, a great post written by Darren Rowse of Problogger. The Blog Commenting Guide visualization: Highlights the benefits of leaving blog comments Describes the four different personality types of blog commenters Lists the DOs and DON'Ts of effective blog commenting I'd love to get your thoughts. Are there any other points you would add? What are some of your positive or negative … [Read more...]
Content Marketing Strategy Iceberg
I had the opportunity to chat with Martin van der Roest from Content Marketing Examiner about the idea that "strategy has to guide implementation" in a content marketing initiative. An excerpt of the "Bridge Between Goals and Content Marketing Podcast" interview is posted below: "The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective." Not exactly what you'd expect as a first step in strategy planning! Mark Smiciklas, of Intersection Consulting, is a firm believer that goals come before strategy; in fact, goals … [Read more...]
Social Business Strategy DNA
This infographic was inspired by The Seven Success Factors of Social Business Strategy, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group. Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations. The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages). Does your organization have a social business strategy in place? Which of the … [Read more...]
