Vancouver Marketing Consultant

Marketing Training, Facilitation and Education

Intersection offers New Marketing and Social Media training, seminars and workshops designed for organizations, teams and individuals.

Contact us today to find out more about customized New Marketing and Social Media training for your organization.

Social Media Programs 

Social Media Basics - Half Day

• Introduction to the philosophy of "New Marketing" and how the dynamics of social media impact organizations.
• Overview of key social media tools including RSS, blogs, Facebook, Twitter, Delicious and Youtube.
• Case studies to illustrate how organizations use social tools
• Review of social media best practices

Social Media Strategies for Success - Full Day

• Learn how to develop a social media strategy that will drive online success and align with your business and organization goals.
• Review an established framework, background theory, key concepts and emerging best practices including important tactical elements such as implementation, social workflow and analytics.
• Learn about social capacity, audience assessment and how to develop measurable objectives that are connected with business goals.
• Delve into social tools and understand how they impact your strategy choices. Tools and technologies covered include RSS, blogs, Twitter, Facebook, Youtube and more.

            Click HERE to view the Camosun College Course Evaluation for this session

Social Media Analytics - Half Day

• Review of social listening and social media ROI concepts
• Introduction to listening and analytics frameworks
• Review of social media metrics - What should you measure?
• Overview of monitoring and measurement tools including Google Analytics, SM2, Social Mention, Facebook Insights, Klout, Bit.ly, Hootsuite and Post Rank

Other Topics:

• Twitter for Business: Practical Strategies and Tactics
• Social Media Ethics: How to Navigate the Minefield
• Content Strategy: How to Become a "Brand Journalist"

Testimonials:

“Mark designed and delivered a very effective session to my 4th year eMarketing students at the Sauder School of Business at UBC. I get a lot of offers from experts to speak to my students. However, subject expertise alone is not sufficient to add value to the learning experience in the classroom. I chose to work with Mark because he understood the communication and learning process, and he was willing to collaborate on design a session that was both customized to the audience need and involved interactive engagement activities. The session was great and I am happy to recommend Mark for similar activities in education or industry training.”

- Paul Cubbon, Teaching Faculty, UBC, Sauder School of Business -